A Founder's Vision to Transform Warehouse Automation
Before founding Fidus Global, Aarron Hale architected and deployed cutting-edge warehouse automation systems for Fortune 500 companies, transforming their fulfillment operations from concept to long-term success. Throughout his career, he encountered the limitations of rigid automation systems that prevented him from optimizing and adapting his own warehouses effectively. This set him on a path to provide a better solution for the industry. The result was Pontem - a Warehouse Control system (WCS) designed to meet the industry's evolving needs. Built on open architecture, Pontem empowers businesses to overcome the very challenges that hinder efficiency in supply chain operations today.
The vision of creating truly adaptable warehouse technology has now received one of the industry's highest recognitions.
Award-Winning Innovation
Last week, the MHI Innovation Awards at ProMat 2025 recognized Pontem as the Best IT Innovation, highlighting its groundbreaking approach to warehouse automation. This prestigious award celebrates solutions that create quantifiable and sustainable results in terms of ROI, cost savings, and customer satisfaction.
Rooted in the Industry's Challenges
Today's warehouses face three critical limitations that prevent operational excellence. First, rigid systems create technology integration roadblocks, making it nearly impossible to adopt innovative solutions without complete overhauls. Second, traditional warehouse control systems lock customers into an endless cycle of mandatory upgrades - each requiring significant investment, downtime, and retraining. Finally, when businesses need flexibility most - during seasonal peaks or periods of growth - conventional systems prove frustratingly inflexible, requiring expensive reprogramming for even minor workflow changes. These challenges don't just create operational headaches; they directly impact bottom-line performance and competitive advantage in an increasingly demanding marketplace.
The Pontem Solution
Customer success drives everything we do at Fidus Global. Pontem, the first open architecture Warehouse Control System (WCS), was designed specifically to tackle the industry's most pressing challenges head-on.
Three key advantages set Pontem apart:
Seamless Integration Without Costly Updates - Pontem connects with existing warehouse systems (WMS, ERP, automation equipment) without requiring expensive modifications. This eliminates vendor lock-in and puts organizations back in control of their technology ecosystem.
Flexibility to Grow and Adapt - Unlike rigid alternatives, Pontem allows organizations to add automation or new workflows without complicated rewrites or system downtime. Warehouse technology finally scales with business needs - without forcing companies to pay for constant upgrades.
Future-Proof Warehouse Technology - As their businesses evolve, Pontem evolves with them. The system is built to support emerging technologies as they develop, ensuring warehouses stay ahead of industry changes rather than struggling to catch up.
This combination of integration, flexibility, and future-readiness gives businesses the freedom to customize, scale, and optimize operations on their own terms.
Real Results: Customer Success Story
A Fortune 500 retailer was dealing with outdated control systems and aging equipment, making their processes inefficient and their maintenance costs high. Their lack of operational reliability and efficiency stemmed from an inability to quickly fix issues within their control system. They needed a reliable solution to increase capacity, reduce downtime, and optimize warehouse efficiency.
The Fidus Global team quickly identified key issues and implemented Pontem, which removed the limitations imposed by the original equipment manufacturer. This allowed for greater control and scalability, resulting in a 13.44% increase in outbound throughput from 57.3 cartons per hour to 65 cartons per hour. These improvements led to $4.4 million in annualized savings, with a payback period of just over one year.
See Pontem in Action
Experience firsthand how our award-winning solution can transform your warehouse operations.